Empowering women is at the top of adidas’ list.

Last February, the brand launched its latest franchise in their women’s running shoes line, the Ultraboost X.

Gathering groups of influencers, bloggers, and more, the launch transpired at the BGC Arts Center on the 21st of February, with event management and coordination done by yours truly.

Adidas women were faced with a challenge to curate the most creative selfie with their new kicks, posting a photo on their respective social media accounts.

Scattered mirrors embellished the venue for the women to showcase their latest running accessory, the adidas Ultraboost X.

Soon thereafter, warm-up exercises began to prepare the ladies for a day of fun-filled activities.

Taking it up a notch, the Adidas women put their new shoes to the to test with a relay run at the Terra 28th park.

Time for a refresher! Drinks were served by no other than Liquido Maestro, Ernvincent “Kalel” Demetrio.

Healthy snacks among others were provided by Juju Eats,

While these delicious smoothie bowls were catered by IncredibowlPH.

Just when you thought it was over, the adidas women and their footwear were tested once more with this pilox exercise, led by Ms. Roz Manlangit.

That’s about it! Clad in their perfect adidas sportswear, together with their Ultraboost X, these ladies are ready for anything!

So here’s to all women out there! If they could do it, you could do it too. 🙂