After years of being on hiatus, Adidas finally debuted last January 19, 2018, the latest addition to the adicolor franchise, at the newly-opened Sole Academy Think Tank in High Street, BGC
The pop-up store slash exhibit features all the funky shoes and apparel featuring the four main colors they call Bluebird, Fairway Green, Sun Yellow and Scarlett Red.
Four vignette walls introducing the four main colors also were used to highlight the space and serve as photo opportunities for guests.
Rack shelvings and pedestals were used to display the clothes and footwear in color-coded fashion.
Meanwhile, this feature wall with adjacent curtains serve as the space’s fitting rooms.
Later in the evening, a VIP by invite kick-off and launch party was held at the Think Tank with drinks from Aperitif and live performances from Rh Xanders, August Wahh, and Claudia Barretto.
The free flowing bar served color-coded cocktails in themed cups which guests helped themselves to. Artisanal gin botanist was also offered at the event.
The iconic duo August Wahh & Rh Xanders was first up, warming up the house with jazzy beats that set the tone for the night.
A few songs were also heard from Fern Tan who played on his electronic guitar and keyboard.
Finally, it was time for Claudia Barretto who performed some of her original songs for the crowd.
Guests were encouraged to take photos at the vignettes, posting to social media with the official hashtags, “#adicolor,” “#adidasph,” “adidasOriginals,” and “THINKTANKbySA.”
Adidas caps and bags were given out along with polaroid photos taken at the exhibit.
And here are a few photos from everyone who attended.
Check out the adicolor exhibit at the Sole Academy Think Tank in High Street, BGC before January 29! Hurry while stocks last. See you there!