Raw is one word to describe Adidas’ latest installment in their originals series, the EQT.

Last August 25, the world-renowned sports brand released the newest collection together with Commonwealth PH, at the POV pop-up store, SM Aura Premiere.

A combination of crystalline speakers, exposed wiring, and industrial pipes are but only a few elements that could describe its overall feel of the space, as curated by Scratchmedia Visuals.

Upon entry, a retro TV installation with exposed industrial piping, as well as the brand’s signature trefoil logo defined the space.

To its left are some of the featured garments from the collection, styled and put together for some outfit inspiration.

A few key images were also backlit, depicting the beginning of EQT dating from way back when.

On one side of the store, a massive shoe display hung against the white wash wall, where 16 of the latest footwear from Adidas were displayed.

Selected designs were also mounted on top of these ingenious speaker pedestals.

Enclosed in a crystal clear exterior, the exposed wiring served as both design and purpose as music blasted from these speakers, making it everyone’s favorite showstopper.

EQT was about only capturing the bare essentials, and this concept store definitely embodied its true and uncomplicated nature.

This initial launch was immediately followed by the Adidas Consortium HAL and six additional colorways of the EQT ADV drops on the 27th and 31st of August respectively, while to follow are releases of the EQT ADV Cushion on Sept. 7, and the Adidas Consortium Bait on the 8th.

An activation event will also come in to play on the 8th in line with the Bait release and on the 16th in collaboration with transit records.

You can catch the latest collection from Adidas at the SM Aura Premiere until Sept. 19.

See you there!