Brand Purpose & Positioning

In other words, brand positioning describes how a brand is different from its competitors and where, or how, it sits in customers' minds A brand positioning

The Brand Positioning Process · Step 1 Start with your overall business imperatives · Step 2 Research your target clients and competitors

brandi Positioning your brand as high-end or fancy creates an image of exclusivity and luxury This strategy appeals to consumers who prioritize premium quality,

brandi Brand positioning is the process of carving out a distinct spot for your brand in the marketplace and in the minds of consumers, making sure they see your brand